Digital Engagement Consultant

We are excited to offer an 18-month fixed-term position in the Engagement and Acceleration Team. This team is a crucial part of Digital Adoption & Customer Success organization that is responsible for driving dealer and customer Adoption, by:

• Synchronizing processes, to ensure clear expectations for dealers and field reps, through collaborative partnership and education.

• Acting as a bridge between Digital Product teams and DACS regional teams; bringing structure and discipline to products adoption and engagement.

• Leading internal and Dealer-facing engagement strategies to accelerate Product Adoption.

• Providing strategic guidance on Digital capabilities requirements, driving Adoption, Engagement and delivering the best overall Customer Experience with our Digital products.

What You Will Do:

As the Engagement Consultant you will drive product adoption & generate business outcomes ($ + Feedback) via Engagement/Marketing actions. Your main objectives will be:

1. To develop the strategy & lead the execution of Engagement Plans with CAT Product Teams & Regional teams

• Develop actions, map features releases and drive comprehensive engagement plans

• Responsible to engage Regional Teams in Engagement plans

• Execution:

• Write, develop & simplify messaging

• Develop marketing journeys

• Execute campaigns

2. To lead Engagement, Marketing and Communications Projects

• Launch marketing and communications projects with regional teams to drive product adoption.

• Activities may include:

• Develop and execute regional webinars

• Develop and execute regional internal channels (digital, email, employee, etc.)

• Develop and execute regional events

• Develop and execute regional collateral sharing

3. Drive Macro Resources in Product Teams

• Ensure consistency in processes, communication, actions, metrics & results tracking.

• Drive macro resources between product teams and regional teams.

• Develop and execute best practices, share learnings, and improve processes from Products.

4. Coordinate with Digital Product Marketing Team.

• Support and follow the creation of Marketing/Communication content for Engagement purpose.

• 5. Coordinate with DRM/SF Team:

• Develop email journeys and necessary Salesforce features to support Adoption goals.

What you have:

• Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.

• Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.

• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Product Training: Knowledge of software product training; ability to create and deliver training on the implementation, operation and utilization of technology products and systems.

• Features Release Management: Knowledge of strategies, practices and tools for managing versions and distribution of software products and enhancements; ability to evaluate and improve release management practices and tools.

• Change Control: Knowledge of the processes and procedures by which a change is identified, evaluated, approved, monitored and documented; Ability to manage changes in the production environment and processes effectively.

Top candidates will have:

• Extensive knowledge CAT Digital Products.

• Expertise in all Digital Products, including ALI ones.

• Experience in working with Field teams or Dealers.

• Positive attitude, ability to adapt to changes.

• Ability to build strong relationships with internal partners.

What We Offer:

From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company. You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.

Additional Information:

• The position has fixed-term contract (18 months)

• A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.

• There is no relocation and no Visa sponsorship

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